PORTFOLIO
Candela de Mojama
Digital Marketing & Content Specialist (Hospitality)
Managed full-cycle content production, including photography, video, and editing, for all social platforms (Instagram, TikTok).
Planned and executed Paid Media campaigns to drive reservations and optimized content strategies using Google Analytics for performance tracking.
Led rebranding efforts and designed essential brand assets, including new restaurant menus.
@EL_MANUCITO
Gaming YouTube Channel: Launch & Growth
Full-Scope Channel Launch: Conceptualized, branded, and launched a new gaming content channel from the ground up, establishing its visual identity and editorial voice.
Content Production & Editing: Managed the entire production pipeline, including recording, advanced video editing (Adobe Premiere Pro/DaVinci Resolve), and post-production (sound mixing, motion graphics).
Strategy & Optimization: Developed and executed the content calendar and SEO strategy to maximize organic visibility and audience engagement.
NTX DISTRIBUTION
Digital Marketing & Content Specialist
Integrated Digital Strategy: Created and managed comprehensive content calendars across key professional and consumer platforms, including Instagram, TikTok, Facebook, and LinkedIn.
Web Development & Optimization: Developed and optimized company websites, focusing on structure, design, and SEO to enhance user experience and improve search ranking.
Multimedia Production: Produced high-quality audiovisual materials to maintain a consistent and engaging digital presence for AV equipment.
Performance Analysis: Conducted performance analysis using Google Analytics and social media metrics to drive strategic improvements and ensure content effectiveness
Other Projects & Initiatives
