Project Feature: Black Forest Supplements – UGC Strategy & Trend Hijacking

For Black Forest supplements, a brand in the competitive health and wellness sector, my contribution focused on creating highly engaging and relatable User-Generated Content (UGC) designed for direct response and high organic reach.

UGC Strategy: Relevancy through Trends

The core of the strategy was to achieve high organic reach and relatability by leveraging current social media trends and trending audio. This required quickly identifying popular cultural moments or formats and cleverly linking them to the benefits or daily usage of the supplement products. This approach allowed the brand to appear natively and authentically within the user feed, dramatically boosting both engagement and conversion potential.

Production Role

My primary responsibility was the on-site recording and filming of all UGC content. This involved setting up the environment, ensuring quality visual capture, and directing the performance to match the fast-paced, authentic style required for effective trend-based social media videos.