The Storyteller & Strategist
I am a results-driven Digital Marketing Professional and Content Strategist with a passion for building authentic brand narratives. My work is dedicated to blending the art of storytelling with the science of data analysis. With a professional background in graphic design and audiovisual media, I possess a unique, full-funnel perspective: I don't just plan content; I know how to create, produce, and optimize it for maximum impact.
My Vision
To be a leading voice in full-funnel digital strategy, recognized for seamlessly integrating high-quality creative production with top-tier performance analytics, ultimately setting new standards for brand engagement and ROI in a rapidly evolving digital landscape.
My Trajectory: From Creator to Strategist
My professional journey is a testament to the power of storytelling and content creation. It began organically in my early years, driven by a natural curiosity to connect with people and ideas through videos and digital content. This foundational passion cultivated a deep understanding of audience engagement and narrative structure long before it became a professional career.
The Technical Foundation
To elevate my creative vision, I formally pursued Digital Music Production. This academic path was invaluable, not only perfecting my technical skills in audio post-production and editing (mastering tools like Ableton Live and Pro Tools) but also sharpening my eye for seamless content management. This expertise ensured that every piece of content I created was technically flawless and delivered a high-quality, professional experience.
The Business Evolution
The crucial pivot came through my professional work and further education with a Master of International Management. This formal business training provided the necessary strategic framework to bridge the gap between creative output and business objectives.
Today, this combined trajectory allows me to approach content not just as an art form, but as a powerful business driver. I leverage my creative roots to develop authentic narratives and my management knowledge to ensure every project delivers measurable ROI, aligns with business goals, and contributes directly to brand growth. This is how I lead full-funnel content strategies: creatively ambitious yet always data-driven.
My Philosophy
I believe that everyone and every brand possesses a great story; the difference lies simply in how we tell it.
What Makes Me Different: The Full-Funnel Hybrid
My unique advantage in digital marketing is the blend of Artistic Production and Business Strategy. I leverage my expertise in Digital Music Production and Audiual Media to ensure high-quality content execution and efficient project management. creative approach focuses on authentic storytelling tied to measurable business outcomes, all while thriving in diverse, fast environments and collaborating easily across languages.
