@EL_MANUCITO
This project focused on the challenge of growing a YouTube channel from the ground up in the highly competitive gaming niche. The initiative was a full-scope creative and strategic undertaking, starting completely from scratch. My responsibilities included developing the brand identity (logo, visual style, tone), establishing associated social media presence, and creating a comprehensive content strategy designed to drive rapid organic growth and viewer engagement from Day 1.
Planning
The initial phase involved meticulous planning to ensure the channel launched with a clear, targeted, and sustainable strategy in a highly competitive vertical.
Audience and Niche Definition
Branding and Visual Identity
Content Calendar and Format Strategy
Audience and Niche Definition
Market analysis revealed a significant opportunity gap: while the overall gaming segment is saturated, there were few established Spanish-language creators consistently covering high-quality, newly released indie horror titles.
Content Planning
The execution strategy was built on a foundation of content versatility and optimization across YouTube's internal ecosystem, ensuring maximum reach from a single production effort:
Long-Form Gameplay
Short-Form Content
Game Reviews
This strategic reuse of material ensured content consistency across the channel while simultaneously optimizing the workflow for sustained, high-volume output.
Content Creation Workflow
The content creation process was meticulously managed from capture to final delivery, ensuring maximum technical quality and viewer engagement.
The initial phase involved recording the gameplay while simultaneously focusing on a fluid and engaging narrative. The goal was to ensure the commentary and the on-screen action created a clear, compelling story that resonated with the target audience from the first minute.
Assets
Before initiating video editing, the pre-production phase is focused on preparing all necessary visual elements for channel branding and optimization. This individual process is essential to ensure visual consistency, maximize performance and better overall workflow.
Music
Composing and producing custom music specifically for the channel's intros, outros, and transitional branding elements. Designing tailored background music and sound effects for reviews and key segments using Ableton Live to enhance the mood and underscore the content's narrative quality.
Editing
Using Adobe Premiere Pro, the core focus of the edit was on pacing and rhythm. This stage involved seamlessly integrating the custom assets prepared in Photoshop and Ableton
Final Result
Posting
The content was strategically deployed across both TikTok and YouTube, with a concentrated publication period spanning only 28 days. This focused, short-term deployment was essential to test the viability of the niche, optimize the multi-platform content strategy, and gauge rapid audience reception.
Key Results
YouTube Reach: Achieved over 42.1K views on the YouTube channel, validating the content strategy and SEO optimization efforts.
TikTok Engagement: Secured an additional 16K views on the associated TikTok account by strategically repurposing short-form video content, significantly boosting cross-platform brand awareness.
This rapid, high-volume exposure confirms the viability of the Indie Horror niche in the Spanish market and the effectiveness of the dynamic content workflow